by Karen Duggan | Blogging, Content Development, Online Reputation
167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight. Accessing audiences of other bloggers isn’t as hard as you might think, and the...
by Karen Duggan | Email Marketing, Social Media Marketing, Strategy
How are you doing with your digital marketing program? Unless you’re planning on going out of business any time soon, you’d better have a digital reach that extends beyond your website and Facebook page. These digital-boosting tools can help you get your business in...
by Karen Duggan | Online Reputation, Social Media Marketing
Social media has given everyone a lot of leverage and a big microphone. With consumers choosing social media as the platform for voicing opinions, logging complaints and demanding responses, businesses have more reason than ever to pay attention to their social media...
by Karen Duggan | Online Reputation, Strategy
Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter – no matter what the argument you hear in your head? You have to. It can be THE most...
by Karen Duggan | Search Engine Optimization
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
by Karen Duggan | Lead Tracking, Strategy
Marketing budgets for small businesses generally fall into the range of 5% to 10% of sales. If you’re running a start-up, you’re probably spending more like 20% to 30%. How do you know whether or not you’re needlessly crushing your business under the weight of your...
by Karen Duggan | Mobile Apps
Smartphones, iPhones and tablets have brought on an epic change in the way we communicate with customers and manage our businesses. We can thank a mini-HTML file called an app for putting in our pockets just about everything needed to manage our personal lives and our...
by Karen Duggan | Blogging, Content Development, Lead Tracking
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
