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Let’s Talk About Press Releases

Let’s Talk About Press Releases

by Erin Steiner | Content Development, Search Engine Optimization

The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
Why Integrated Marketing Is The New Black

Why Integrated Marketing Is The New Black

by Bixa Media | Infographics, Online Reputation, PPC Advertising, Search Engine Optimization, Social Media Marketing, Strategy

Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
The Best Way to Get SEO Right is to Ignore It Completely

The Best Way to Get SEO Right is to Ignore It Completely

by Erin Steiner | Blogging, Content Development, Email Marketing, Search Engine Optimization, Social Media Marketing

There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...

Negative SEO: What Is It and What Can You Do About It?

by Erin Steiner | Online Reputation, Search Engine Optimization

In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...

Hummingbirds Are Fierce – Make Sure Your SEO Can Keep Up

by Erin Steiner | Search Engine Optimization

Trying to keep up with the latest trends in SEO can feel like an exercise in futility. The things that Google expects from site builders and content creators are always changing! The rules of SEO have changed so dramatically that if a search engine (okay, Google) even...

Do-It-Yourself Fan Finger-Building – Capturing Google’s Attention with Links

by Karen Duggan | Search Engine Optimization

To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
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