by Erin Steiner | Content Development, Search Engine Optimization
The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
by Bixa Media | Infographics, Online Reputation, PPC Advertising, Search Engine Optimization, Social Media Marketing, Strategy
Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
by Erin Steiner | Blogging, Content Development, Email Marketing, Search Engine Optimization, Social Media Marketing
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
by Erin Steiner | Online Reputation, Search Engine Optimization
In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...
by Erin Steiner | Search Engine Optimization
Trying to keep up with the latest trends in SEO can feel like an exercise in futility. The things that Google expects from site builders and content creators are always changing! The rules of SEO have changed so dramatically that if a search engine (okay, Google) even...
by Karen Duggan | Search Engine Optimization
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
