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The Lost Art of Bribery For Business

The Lost Art of Bribery For Business

You hear it all the time. Heck, I’ve probably said it myself here at least once: if you want to get people to do something for you, reason only goes so far. To really clinch the deal, the best thing to do is bribe them. This is true whether you want someone to opt-in...

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Why Integrated Marketing Is The New Black

Why Integrated Marketing Is The New Black

Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....

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Remarketing: It’s Just What It Sounds Like

Remarketing: It’s Just What It Sounds Like

In Go Big to Go Small, I touched on the idea of “Remarketing.”  Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...

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