Karen Duggan, Author at Bixa Media - Page 2 of 3

Are You Paralyzing Your Customers?

If you’ve ever run into the grocery store with a short list in hand and an even shorter amount of time to get in and get out, the last thing you want to be faced with are 20 brands of peanut butter. Believing that having an abundance of choices will make consumers...

No Patience for SEO? Try Google AdWords

You’ve heard more than enough about the importance of SEO, but have no patience for predictions of a 6 to 12 month ROI. You need traffic to your site now. A Google AdWords campaign might be in order. Google AdWords drives 30-50% of total clicks. This means AdWords...

What Very Few Businesses Do with Their Marketing

Being in any business means you’re also in the customer service business. Every time you’re in contact with a customer, a potential new client or the public in general, a show of sincere appreciation for meeting them will make a huge impression. A creative,...