by Karen Duggan | Blogging, Content Development
Guest blogging is a powerful way to get in front of the following of other bloggers, but what about sharing your audience? Inviting bloggers to contribute to your blog in exchange for exposure to your subscribers is a practice called “reverse guest blogging.” If...
by Karen Duggan | Strategy
If you’ve ever run into the grocery store with a short list in hand and an even shorter amount of time to get in and get out, the last thing you want to be faced with are 20 brands of peanut butter. Believing that having an abundance of choices will make consumers...
by Karen Duggan | Online Reputation, Social Media Marketing, Strategy
For small businesses, establishing sincere one-on-one relationships with customers is the difference between being in business and not. If you’re like many other business owners you struggle with how to create sincerity while you both know the purpose of your...
by Karen Duggan | PPC Advertising
You’ve heard more than enough about the importance of SEO, but have no patience for predictions of a 6 to 12 month ROI. You need traffic to your site now. A Google AdWords campaign might be in order. Google AdWords drives 30-50% of total clicks. This means AdWords...
by Karen Duggan | Tech Tools
You aren’t an obsessive worrier if visions of hard drive crashes, firewall breaches, trojan horse viruses and spyware infiltration invade your 3 A.M. thoughts every now and then. Problems like these can shut down your business in a blink. Protecting your business and...
by Karen Duggan | Content Development, Strategy
Do you feel your blood pressure rising at the thought of writing yet another sales letter that probably won’t deliver results for your business? A few changes to the words you use can easily make your sales letter one that people won’t put down. With this one sales...
by Karen Duggan | Strategy
When an independent insurance agent, a tax accountant, a lawyer and a financial advisor got together to promote business to each other’s customers, they instantly and exponentially increased the population of customers within their reach. Sure, this is a classic...
by Karen Duggan | Content Development, Email Marketing
Do you know how to hypnotize your customers? The first line in your sales letter, the “Subject” line in your email, the title of your blog post, and the first line in your ad campaign has to grab them by the eyeballs and entertain, fascinate, educate or create...
by Karen Duggan | Strategy
Being in any business means you’re also in the customer service business. Every time you’re in contact with a customer, a potential new client or the public in general, a show of sincere appreciation for meeting them will make a huge impression. A creative,...
by Karen Duggan | Strategy
What do your customers think of your company? Have you ever asked them? Do you survey them with questions that are going to give you meaningful information? If you do, you’re in a miniscule minority. If you don’t, it’s probably not a majority you want to be in....
