Lead Tracking Archives - Bixa Media

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Remarketing: It’s Just What It Sounds Like

Remarketing: It’s Just What It Sounds Like

In Go Big to Go Small, I touched on the idea of “Remarketing.”  Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...

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Fingerprinting… A Computer? You Betcha!

Fingerprinting… A Computer? You Betcha!

Last month, in my post about personalized marketing, I “touched” on the idea of Fingerprinting as a way to get around a browser that has blocked cookies from being installed.  This week I’m going to talk more about Fingerprinting: what it is, how it can help you as a...

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