![[Interview] Annette Stepanian Shares Her Content Marketing Strategies](https://www.bixamedia.com/wp-content/uploads/2017/12/Bixa_AnnetteInterview-06-1080x675.png)
After hearing so much great feedback about my last business owner interview with Luke Pancoe, I've put together another one for you. In this interview, Annette Stepanian and I talk all about how she uses email marketing to sell legal services to creatives. We...
![[Interview] Luke Pancoe Shares His Evergreen Marketing Strategies](https://www.bixamedia.com/wp-content/uploads/2017/11/LukePancoeEmailMarketing-06-1080x675.png)
I've interviewed business owner Luke Pancoe all about how he uses email marketing to sell Italian language courses online. In this interview, we talk about: How he took an idea, validated it (while working for another company) and is now full-time running is own...
![[Email Marketing] How To Reactivate Your Stale Email List](https://www.bixamedia.com/wp-content/uploads/2017/01/Bixa-Blog-Stale-List-1080x675.png)
What is a stale email list? A stale email list is one that's been inactive for 3-6 months. If you haven't sent any marketing emails to your subscribers for quite some time, this causes a number of problems. Problem #1 When you try to send your next email campaign,...
Today, I want to share a client story that demonstrates the power of email automations. Now, if you are thinking "What the heck is an email automation?"...let me explain. Email campaigns (also known as broadcasts) are date-triggered. This means they get sent out once,...
Lise Cartwright of Hustle & Groove is a freelance writer and self-published author based in New Zealand. In June 2012, she quit her job to go full-time in her side hustle. Now, she helps savvy blog and business owners monetize their side hustles so they can do the...
We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. "Lauren, I want to get more clients / customers for my business...
So, you've worked SUPER DUPER hard on creating awesome email campaigns. You've researched your content, written compelling emails, and sent them out to your subscribers. Woowoo! Then, you check your performance metrics: You look at your open rates. You review at your...
It's always eye-catching to see case studies about businesses who improved their revenue by 10,270%, sold 6-figures worth of product in one launch, etc. But, it can be incredibly disheartening when you compare the results from these success stories to your own...
In this 36-minute video tutorial, we teach you exactly how to add an email opt-in to your Wordpress site, as we described in this article. With just one hour of work, you can be well on your way to collecting email subscribers on your website...even while you sleep!...