Email Marketing Archives

[Interview] Annette Stepanian Shares Her Content Marketing Strategies

After hearing so much great feedback about my last business owner interview with Luke Pancoe, I've put together another one for you. In this interview, Annette Stepanian and I talk all about how she uses email marketing to sell legal services to creatives. We...

[Interview] Luke Pancoe Shares His Evergreen Marketing Strategies

by Lauren Pawell | Email Marketing

I've interviewed business owner Luke Pancoe all about how he uses email marketing to sell Italian language courses online. In this interview, we talk about: How he took an idea, validated it (while working for another company) and is now full-time running is own...

[Email Marketing] How To Reactivate Your Stale Email List

by Bixa Media | Email Marketing

What is a stale email list? A stale email list is one that's been inactive for 3-6 months. If you haven't sent any marketing emails to your subscribers for quite some time, this causes a number of problems. Problem #1 When you try to send your next email campaign,...

How an automated welcome series generated $57,739.54 in revenue in 92 days

by Bixa Media | Digital Marketing Case Studies, Email Marketing, Strategy

Today, I want to share a client story that demonstrates the power of email automations. Now, if you are thinking “What the heck is an email automation?”…let me explain. Email campaigns (also known as broadcasts) are date-triggered. This means they...

How Lise Cartwright of Hustle & Groove used email marketing to increase ebook sales by 50%

by Bixa Media | Content Development, Digital Marketing Case Studies, Email Marketing, Strategy

Lise Cartwright of Hustle & Groove is a freelance writer and self-published author based in New Zealand. In June 2012, she quit her job to go full-time in her side hustle. Now, she helps savvy blog and business owners monetize their side hustles so they can do the...

Education: the key to selling without being salesy

by Lauren Pawell | Blogging, Content Development, Email Marketing, Social Media Marketing, Strategy

We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. “Lauren, I want to get more clients / customers for my business...