What We Do • Bixa Media

Because you’ve got a consistently reliable pipeline of qualified leads?

But perhaps you’re feeling like that’s an unattainable pipedream because most of your digital marketing attempts have fallen flat?

And you’re still a little too heavily dependent on word-of-mouth to generate new leads and customers.

Or maybe you’ve seen some success with your marketing, but you feel like you’re throwing spaghetti at the wall, waiting to see what sticks…without really understanding WHAT is working and WHY it is working.

Don’t worry, you’re not the only business to approach marketing that way…it’s actually quite common.

“If you build it, they will come…”

Have you ever believed a new website was the answer to all your marketing prayers?

While we do build websites for clients… in most cases, we recommend a number of other strategies first BEFORE embarking on this cost-intensive, labor-intensive, and time-intensive project.

Now, don’t get us wrong, a new website can be a very powerful marketing asset for your business. But, only when used in tandem with other high-impact marketing strategies.

So, we encourage you to reframe your understanding of the role your website plays in your marketing — it’s NOT the end-all-be-all.

Rather, it’s just ONE piece of the marketing puzzle.

Conventional wisdom has been: “build your website and customers will come”.

This is the trap that so many business owners fall into — believing that by spending 90% of their resources on creating a pretty website and 10% of their resources into generating, qualifying and nurturing leads — they will be able to attract many high-quality customers.

But we’ve found that this “publish and pray” approach (as coined by Brian Dean) is far from effective.

After 9 years of working with clients and auditing the direction each of them have chosen, guess what we’ve discovered?

The clients who decided to focus the bulk of their efforts and money on their website aesthetics are no longer in business.* Those who have focused the majority of their time and marketing budget on generating, qualifying and nurturing their leads still have a thriving entrepreneurial venture.

The truth of the matter is that when you focus 90% of your resources into creating a pretty website and only 10% of your resources into building and nurturing your audience…well, it’s no wonder online marketing feels so challenging and your results are lackluster!

Our approach to marketing flips that 90-10 formula. Instead, we put 10% of our focus into building your site and 90% into generating, qualifying and nurturing leads online.

*17.67% of our past clients are no longer in business, a small number compared to the average business failure rate. According to the Bureau of Labor Statistics, 70% of businesses fail within 10 years.

Your marketing should result in better business growth.

We use a carefully honed set of marketing strategies focused on:

  1. Lead generation
  2. Lead qualification
  3. Lead nurturing

Why?

Well, think of your marketing like a garden…

The seeds you plant are equivalent to the leads you generate. And that’s all your leads are at this point, just seeds.

You can have an infinite number of seeds…but if you don’t tend to them, they’ll never turn into anything more. And if you focus solely on lead generation, this is the problem you’ll encounter.

The fertilizer you lay down is your lead nurturing. This allows the seeds to blossom into sales (what every business needs to survive).

Lead nurturing is one of the most ignored marketing processes we see among small businesses — because most take what we call the “Buy Now Or Bye Forever” approach to their leads.

Meaning they only address leads that are ready to purchase right away. Everyone else gets ignored completely.

And, any lead that was ready to buy immediately but now requires more time before making a purchase decision…also frequently gets forgotten.

If you truly want more leads, better leads and more sales-ready leads…then you need to fix your “Buy Now or Bye Forever” problem once and for all.

Why? Because you’re losing sales by the bucketfuls. Most prospects are not going to be ready to buy from you right away and need more time and information before they will make a purchase decision.

Your lead qualification allows you to sort the good crop from the bad crop, as well as the crop that’s going to immediately yield fruit versus the late-blooming crop. As you well know, not all leads are equal. And not all leads convert immediately. On the contrary, some may take years before resulting in any revenue.

You need a marketing mechanism in place that allows you to identify and sort leads by quality, so your sales team (or maybe the team = you) knows the best way to approach each lead, where to focus efforts immediately and where to spend time and attention long-term.

Our 3-part approach gets you MORE impact out of your ALREADY existing marketing assets.

In short, it generates more leads, better leads and more sales-ready leads from your current traffic sources.

More output from your current input…who doesn’t want that?

Plus, with this significantly stronger foundation in place, you’re in a much better position to pursue new traffic channels.

Moreover, with more leads, better leads and more sales-ready leads — you’ll experience better business growth.

And, isn’t that why you’re here on our website in the first place? Because you’re looking for marketing that will actually help grow your business?

“Bixa Media has been one of the best investments we’ve ever made.

As beginners in the online marketing realm, Lauren of Bixa Media not only offered insight and assistance, she always ensured to educate and help us learn to implement these new tactics on our own.

From the simplest of tasks to our sometimes overboard wish-list, Bixa Media always approaches each new project with YOUR best interest in mind.

She is willing to go the extra mile in ensuring each project is well executed and beneficial for your business. Lauren is creative, organized and extremely versatile in her superior understanding of all things web.

Always thinking ahead and outlining next steps, we look to Bixa Media as our online guru!”

— Caroline Didlake, Royal Hawaiian Orchards

It takes hard work, experimentation, continuous iteration, consistency and persistence.

And it requires actually making marketing a priority in your business…not just something you scramble to put together when sales dry up.

You don’t grow a luscious, self-watering, self-pollinating garden overnight. It takes time to plant those seeds and tend to them.

So the sooner you get started, the sooner you reap the crop you sow!

Your Role During The Marketing Process

WE know online marketing and YOU know your business and your customers. It’s precisely this collaboration that makes for a successful, results-driven outcome.

If you decide to partner with us, be prepared to roll up your sleeves and get your hands dirty with us. We promise it will be worthwhile.

Let’s take a step back from your marketing and talk bigger picture for a second.

Think about that moment when you decided to start your own business…what was your motivation?

  • Was it to help solve a problem?
  • To become your own boss?
  • To have more personal freedom and better support your loved ones?
  • To increase your income?
  • To make a greater impact on your community?
  • Some combination of all of these items?
  • Or something else?

Look, we all start our businesses for different reasons… but it typically ties back to wanting to pursue your own unique version of entrepreneurial freedom.

And it takes a special type of person to embark on this crazy journey. Because I think we can both agree that becoming (and staying) a business owner is no small feat.

And if you truly want to be able to make a greater impact on your customers, your loved ones, your community and the world…then you need better business growth.

As marketing guru Joe Polish says, “Marketing is the oxygen of your business”.

Without enough leads or the right type of leads, you’ll deprive your business of what it needs to survive and thrive. And this can cut short your entrepreneurial pursuit.

We urge you to make marketing the #1 priority of your business.

And, if you want to see a positive ROI from your marketing, we strongly encourage you to first start by creating MORE value from your ALREADY existing marketing assets.

You could spend hours (or weeks or months) spinning your wheels working on your online marketing by yourself.

Alternatively, you could hire someone you don’t know, don’t like or don’t trust and spend a lot of money without getting the results you want.

Or you can let us help, just like we’ve done for many other business owners. In fact, we’d LOVE to support you.

Book Your Complimentary Strategy Session

Without this foundational step, we don’t know whether we can help you or not. And the last thing we want to do is promise results if we can’t deliver. Or make an uninformed recommendation when another strategy, approach, channel, etc. might have a greater impact for you.

Click below to book your free session now.

Bixa Media Strategy Session
How involved will I need to be in this process?

The short answer is VERY involved. We do ask that all clients be ready to roll up their sleeves and get right in the trenches with us.

A website and online marketing plan is only as good as the team behind it. While we know website and online marketing, YOU are the person who knows your business and your customers best. It’s of vital importance that we collaborate together, as a team, (yes, that means your input is required and frequently) to ensure a successful and fruitful relationship.

What about copyrights? Will I own what you create for my business?

Yes, you will own all finished products we create for you, upon receipt of final payment.

I don’t have any copy written. Do you help with that?

Yes we do! In fact, we actually prefer to be involved in your copywriting process.

Why? Copy is the #1 hangup for all website and marketing delays. Rushed or poorly-written copy is also frequently the reason why your website visitors don’t convert into payment customers.

When we’re involved, we can ensure that your project launches on time AND that your company is presented in a compelling way.

I don’t feel confident making basic changes to my website. Can you teach me?

Yes! We love empowering business owners (and their teams) by teaching them how to manage the basics of their WordPress and Shopify websites.

We provide in-person, over-the-phone and video trainings, complete with step-by-step instructions and screenshots for you to refer back to. (Because we all know it’s easy to forget the details when you haven’t practiced in a while).

I don’t know where to start. What should I do?

First, take a deep breath and envision what online clarity might look like.

Got it? Ok great, hold on to that. We are going to help you achieve it.

Schedule a strategic planning session with us (first 30 minutes free) by sending us your project details. We’ll help you get laser-focused and create a short, medium and long-term action plan.

I want to make small changes to my existing website. Do you do that?

Yes, provided you have a WordPress or Shopify website, we’d be happy to help you make some small tweaks.

If for some reason your desired modifications are outside our wheelhouse, we’ll gladly point you in the right direction to someone who is better equipped to help you.

Do you assist with ongoing site maintenance and updates?

We do provide ongoing support packages for all of our clients, at a variety of price points, depending on how involved you want us to be.

However, we do not perform website maintenance or updates on websites we didn’t create.

I’m looking for a marketing partner who is invested in my long-term success. Are you?

Yes, yes, and yes! Your ongoing success is our #1 priority. That’s why we provide a variety of services to help meet you at different points in the website and online marketing process.

We LOVE having long-term relationships with our clients to support them in their ongoing website and digital marketing efforts. (We even have an 86% client retention rate to prove it.)

“Bixa helps me save time for what I’m best at, taking care of patients. Our work together has brought us peace of mind = priceless ROI. Plus, we’ve received 20-30 more new patients in the first quarter of this year. Business is better than ever.”

— Vicky Blake, Smiles 4 OC

“Lauren of Bixa Media helped me think better and strategize.

I’ve gotten a massive increase of my mental, financial and emotional bandwidth. I now have the clarity and confidence to step up my game in the daily operations of my business. Plus, I now have accountability to put better delivery, systems and processes in place for the marketing of my business…without wasting dollars, time or energy in doing so.

I really enjoyed working with Lauren and value her work, talent and high-level thinking. It was an absolute pleasure to learn from and work with her. The support she provided is literally revolutionizing how I show up, serve and support my people. Thank you.”

— Heidi Roberts, Motion Therapy

“As a small business owner, I don’t have time to manage my online marketing program and learn its lingo. Bixa Media has been the perfect strategic partner delivering results quickly and cost effectively.”

— David Kramer, Penn Van & Storage

Want more? Click here to hear about more of our clients’ experiences working with us.

What are you waiting for?

All of our services start with a complimentary Strategy Session.

Yup, that’s right, we’ll chat about your current marketing performance, business objectives and outline our recommendations…without it costing you a dime.

What do you have to lose? Click below to book your session now.