by Bixa Media | Infographics, Search Engine Optimization
Search engine optimization, also known as SEO, is a complex process that can be difficult to understand, even for those who eat, sleep and breathe digital marketing. Nonetheless, it’s is a crucial part of EVERYONE’s digital marketing strategy. If you...
by Karen Duggan | Search Engine Optimization
Google and its search engine brethren don’t operate their analytics as a democracy, so keeping up with their link thinking is tough. In the world of search engines, it’s their game, their rules, especially for Google. This isn’t a bad thing. Google keeps moving the...
by Karen Duggan | Search Engine Optimization
You click on links every time you go on the internet. When search engines read the clicks that take you from one website to another, they store that information away in their mathematical brains (called algorithms.) When it’s time to determine which websites make it...
by Bixa Media | Digital Marketing Case Studies, Web Design & Development
One of our projects this summer was to design a new website for OC Spas & Hot Tubs, a local Orange County business that sells new, used and refurbished hot tubs. The client came to us because their sales were not what they wanted them to be, and they were hoping...
by Lauren Davis | PPC Advertising, Search Engine Optimization
Having intriguing content and a flawless web design is only part of being successful on the web. Your content, articles, and blog posts also need to be easily found on search engines. If no one can find your article based on their query, you won’t get many readers....
