Search engine optimization, also known as SEO, is a complex process that can be difficult to understand, even for those who eat, sleep and breathe digital marketing. Nonetheless, it's is a crucial part of EVERYONE's digital marketing strategy. If you aren't currently investing in search engine optimization, you are missing out on new business from people who are already searching for your product or services. Assuming you have a quality product, you know that it is much easier to sell to a person already interested in what you have to offer than to convince someone that they “need” what you are selling. Avoid letting these “easy sales” go to your competitors by improving your search engine results rankings via SEO.
Now that you know you SEO is essential to capturing new business online, what is it and how do you do it? We have created an SEO infographic to break down the complexity of search engine optimization and explain the what, why and how.
To add this image on to your site, grab the embed code below the SEO infographic.