by Erin Steiner | Lead Tracking, Strategy
In Go Big to Go Small, I touched on the idea of “Remarketing.” Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...
by Erin Steiner | Lead Tracking, Web Analytics
Last month, in my post about personalized marketing, I “touched” on the idea of Fingerprinting as a way to get around a browser that has blocked cookies from being installed. This week I’m going to talk more about Fingerprinting: what it is, how it can help you as a...
by Lauren Davis | Landing Page Optimization, Lead Tracking
Despite a lagging economy, you’ve managed to increase sales, generate more revenue and increase clientele. Your inboxes are flooded with eager customers. It’s been a great year for you and your team, but do you know precisely where your sales and consumers are coming...