by Erin Steiner | Strategy
You hear it all the time. Heck, I’ve probably said it myself here at least once: if you want to get people to do something for you, reason only goes so far. To really clinch the deal, the best thing to do is bribe them. This is true whether you want someone to opt-in...
by Erin Steiner | Content Development, Search Engine Optimization
The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
by Erin Steiner | Lead Tracking, Strategy
In Go Big to Go Small, I touched on the idea of “Remarketing.” Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...
by Erin Steiner | Lead Tracking, Web Analytics
Last month, in my post about personalized marketing, I “touched” on the idea of Fingerprinting as a way to get around a browser that has blocked cookies from being installed. This week I’m going to talk more about Fingerprinting: what it is, how it can help you as a...
by Erin Steiner | Email Marketing, Lead Tracking
Most of the time, when we talk about marketing, we talk about how to get your message out to the largest number of people possible. In this article, however, we’re going to talk about the value in reaching one person at a time or, marketing lingo: how to use...
by Erin Steiner | Blogging, Content Development, Email Marketing, Search Engine Optimization, Social Media Marketing
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
by Erin Steiner | Blogging, Content Development, Online Reputation, Web Design & Development
You see them all over the place. Sometimes they are subtle links in a footer or sidebar. Other times you will see them linked at the end of a required form. I’m talking about the all important Privacy Policy. A lot of people assume that Privacy Policies and Terms of...
by Erin Steiner | Social Media Marketing
By now, everybody knows that social media should be an integral part to a business’s marketing plan. This isn’t just one humble Twitter addict’s opinion. Most consumers today prefer companies that are socially connected. More importantly—at least as far as your...
by Erin Steiner | Online Reputation
One of the most important aspects of reputation management is figuring out a way to gracefully handle criticism and negative feedback. How you handle criticism says far more about you than how you handle praise. At the same time, this is the Internet. People here like...
by Erin Steiner | Online Reputation, Search Engine Optimization
In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...
