Despite a lagging economy, you’ve managed to increase sales, generate more revenue and increase clientele. Your inboxes are flooded with eager customers. It’s been a great year for you and your team, but do you know precisely where your sales and consumers are coming from? Did they get a hint from a friend and then visit your website? Maybe they did a Google search and landed on your homepage. Or perhaps they got to your site after seeing a promotional post on Facebook or Twitter. In the days before the Internet, we had to drive sales and increase clientele without knowing precisely where our current customers were coming from. Unless you asked them directly, there was no way to know. Today, there’s an easier, and far more informative, solution – the “Contact Us” form.

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Bixa Media's Contact Form

Having a contact form on your website has two major benefits. The first is that it gives you a way to build relationships with your target audience. A website contact form is an easy way for visitors to reach you if they have a question or concern. Instead of searching for the right email address on your website to use, he or she can fill out a form and ask any question they want. More than likely, people who fill out your contact form are interested in your company and are at least considering doing business with you. Your response can have a major impact on their decision, and has the potential to lead directly to a sale. Of course, if someone does ask a question and doesn’t hear back from you for days, this can cause them to worry that your business is a scam or you don’t take your customers seriously. For best results, respond within 24 hours of the inquiry on regular business days.

Secondly, a contact form allows you to track who contacted you, and analyze how they got to your site and how they spent their time there. Did they come from Google or a competitor’s site? How much time did they spend on the site? Which pages did they spend the most time on? If they contacted you, was it to make a purchase or did they have an inquiry? With the help of a web designer or SEO specialist, you can get data about the users who fill out your form and how they used your site. This information is invaluable when you’re trying to increase sales and revenue. You’re better equipped to target potential customers when you know where current ones are coming from and what they’re looking for. 

You should also keep in mind the format of your contact form when designing it. It should have the least number of fields possible – only make your visitor fill out what is essential, such as their name, email address, and their message. While fields such as “where did you hear about us”, “phone number”, “profession”, “what are you interested in”, etc. can be informative to you, the more a contact form sounds like a survey, the less willing someone is going to be to fill it out. You want the user to feel like they’re the one asking the questions, not you.

Lastly, a website’s contact form shouldn’t be the only way someone can get in contact with you. Your website should provide a few different options, depending on the types of inquires you’re likely to receive. If there are specific topics someone might have questions about, such as jobs or a certain product, you should provide appropriate contact information. When a visitor wants to get in contact with you, you want to make it as easy as possible for them to find their answer.

A website contact form is a great way to both build relationships with your customers as well as gain invaluable data about their actions. When you have a way to reach your audience and learn about their actions, you can create a more effective sales strategy. While a contact form is not the only way to increase sales and learn about your consumer’s actions, it is one of the easiest things you can do. The information it provides can be a great way to drive sales from your website. You’ll wonder how you ever did this before. 

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