by Karen Duggan | Blogging, Content Development, Online Reputation
167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight. Accessing audiences of other bloggers isn’t as hard as you might think, and the...
by Bixa Media | Content Development, Infographics
Your business operates within an attention economy – you’re constantly vying for your audience’s attention. There is increasingly more pressure to capture attention spans and keep eyes engaged. How do you encourage engagement? Videos are one of the best ways to...
by Karen Duggan | Blogging, Content Development, Lead Tracking
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
by Karen Duggan | Blogging, Content Development
Guest blogging is a powerful way to get in front of the following of other bloggers, but what about sharing your audience? Inviting bloggers to contribute to your blog in exchange for exposure to your subscribers is a practice called “reverse guest blogging.” If...
by Lauren Davis | Content Development, Social Media Marketing
Going viral is sometimes felt to be the holy grail of Internet marketing. You’ve probably heard this term in reference to trending music videos or advertisements, such as Gangam Style or Old Spice. Getting something to go viral has become the aim of many advertisers....
