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Go Small to Go Big: How Personalized Marketing Will Increase Your Sales & Client Retention Rates

Go Small to Go Big: How Personalized Marketing Will Increase Your Sales & Client Retention Rates

by Erin Steiner | Email Marketing, Lead Tracking

Most of the time, when we talk about marketing, we talk about how to get your message out to the largest number of people possible. In this article, however, we’re going to talk about the value in reaching one person at a time or, marketing lingo: how to use...
The Best Way to Get SEO Right is to Ignore It Completely

The Best Way to Get SEO Right is to Ignore It Completely

by Erin Steiner | Blogging, Content Development, Email Marketing, Search Engine Optimization, Social Media Marketing

There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...

DIY Email Marketing: Get The Most Bang For Your Buck

by Lauren Pawell | Email Marketing

While some people may consider email marketing to be a thing of the past, as explained in our recent email marketing blog post, not only is it still alive and kicking, but it has one of the best ROIs of all online marketing channels. Think about it. You check your...

Why Email Marketing Is Still A Great Tool for Online Marketers

by Lauren Davis | Email Marketing

The average professional gets over 100 emails a day.[1] Few people have the time or the desire to read every email they receive, resulting in many unopened, trashed messages. Moreover, as spam and phished mail become more prevalent, many people have a growing distrust...
Digital Marketing Case Study: Something New For Dinner

Digital Marketing Case Study: Something New For Dinner

by Bixa Media | Digital Marketing Case Studies

One of our more recent projects included designing a website and taking charge of all digital marketing for Something New For Dinner, a new contribution to the cooking blogosphere. The concept was created by Kim Pawell, a mother of 4 who wanted an online forum to...

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