by Erin Steiner | Blogging, Content Development, Email Marketing, Search Engine Optimization, Social Media Marketing
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
by Julia White | Blogging, Content Development
If you’re a blogger, you already know that it’s important to build trust with your readers by being transparent. With the Federal Trade Commission’s updated guidelines for online advertising, it is important, now more than ever, to be transparent with your readers....
by Karen Duggan | Blogging, Content Development, Online Reputation
167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight. Accessing audiences of other bloggers isn’t as hard as you might think, and the...
by Karen Duggan | Blogging, Content Development, Lead Tracking
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
by Karen Duggan | Blogging, Content Development
Guest blogging is a powerful way to get in front of the following of other bloggers, but what about sharing your audience? Inviting bloggers to contribute to your blog in exchange for exposure to your subscribers is a practice called “reverse guest blogging.” If...
