by Erin Steiner | Lead Tracking, Web Analytics
Last month, in my post about personalized marketing, I “touched” on the idea of Fingerprinting as a way to get around a browser that has blocked cookies from being installed. This week I’m going to talk more about Fingerprinting: what it is, how it can help you as a...
by Erin Steiner | Email Marketing, Lead Tracking
Most of the time, when we talk about marketing, we talk about how to get your message out to the largest number of people possible. In this article, however, we’re going to talk about the value in reaching one person at a time or, marketing lingo: how to use...
