by Karen Duggan | Search Engine Optimization
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
by Karen Duggan | Search Engine Optimization
Google and its search engine brethren don’t operate their analytics as a democracy, so keeping up with their link thinking is tough. In the world of search engines, it’s their game, their rules, especially for Google. This isn’t a bad thing. Google keeps moving the...
by Karen Duggan | Search Engine Optimization
You click on links every time you go on the internet. When search engines read the clicks that take you from one website to another, they store that information away in their mathematical brains (called algorithms.) When it’s time to determine which websites make it...
