Is Augmented Reality the Next Marketing Killer-App? • Bixa Media

Augmented reality is a digital technology that overlays text, images or video over physical objects. At its core, AR provides all types of information such as location, heading, visual, audio and acceleration data, and opens an avenue for real-time feedback.

AR provides a way to bridge the gap between the physical and digital experience, empowering brands to better engage with their customers and drive real business results in the process. With meteoric growth and the convergence of social, mobile & context, AR just might be the next marketing “killer-app”.

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