When the Apple App Store first launched in July 2008, there were 800 apps. Today, there are over 1 million apps in the Google Play Store, and 1.2 million in the App Store. It’s no surprise that we love our apps. That’s what makes them great marketing tools. An app that promotes your brand, business, or company event can drive traffic to your website, increase customer engagement, and boost revenue. Moreover, it’s a great way to reach the mobile marketplace. If you’re app is successful enough, it can even become your entire business. Just how does one go from app idea to app store? This infographic is going to take you through the whole process.

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