How many of you have an upcoming design project? A new brochure, a new website, a new business card, a media advertisement, a new Facebook cover photo? When you’re an organization that is required to promote itself (who isn’t?), design is an essential part of the marketing process. However, most organizations do not have an endless design budget nor an in-house creative team. It’s a catch 22, because well-designed promotions get more results; but well-designed promotions often require custom artwork and visuals, aka $$$. Sound familiar yet?
We have many clients come to us without visuals but want us to create a unique, eye-catching look with stock photos. Unfortunately, the truth of the matter is that stock photos often result in a look that is well, stock. On top of that, there are so few non-generic and non-boring stock photos, that when you do come across a diamond in the rough that doesn’t cost an arm and a leg, you can quickly identify 25 other organizations using that same stock image. Or you find a fabulous photo only to find out that it costs upwards of $450 for a one-year license. Frustrating, right?
Well, listen up because we have a cost-effective solution that will allow you to:
- Post a creative brief for your desired images and set your budget
- Get photo submissions matching your brief from a global community of world-class photographers
- Review photos, give feedback and choose a winning photo. Pay the photographer who submitted the image your allotted budget.
Essentially you come up with the vision and photographers around the world compete to win the project, all within your desired price.
Sound too good to be true? Think we’re full of it? Ok, then no need to continue skimming this article. But for those who want to be let in on this awesome tip, keep reading.
Snapwire is a new online service that allows you to crowdsource your custom images, via the process we described above. Plus, you get the following added benefits
- All images are royalty-free images, for any use.
- You can end your photo request, at any time.
- You can purchase as many or as few photo submissions as you like.
Say what? Say whaaaat? You heard right! Plus, there is no cost to create your photo brief and no obligation to buy; you only pay for your final chosen pictures, assuming you found some you like.
Whoa. Do we dare say this is a game changer? We think it just might be, especially for small and medium businesses who don’t normally have the resources to create custom images of similar quality.
So check it out, we dare you. Discover how unique you can make your next design project, while maintaining a low budget. That's a win-win, right? And send us a copy of what you come up with, we’d love to see it!