Strategy Archives - Bixa Media

Strategy Tips

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Get This in Your Head: The Customer Is Always Right

Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter - no matter what the argument you hear in your head? You have to. It can be THE most important...

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Are You Paralyzing Your Customers?

If you’ve ever run into the grocery store with a short list in hand and an even shorter amount of time to get in and get out, the last thing you want to be faced with are 20 brands of peanut butter. Believing that having an abundance of choices will make consumers...

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Your Call is Very Important to Us…

For small businesses, establishing sincere one-on-one relationships with customers is the difference between being in business and not. If you’re like many other business owners you struggle with how to create sincerity while you both know the purpose of your...

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What Very Few Businesses Do with Their Marketing

Being in any business means you’re also in the customer service business. Every time you’re in contact with a customer, a potential new client or the public in general, a show of sincere appreciation for meeting them will make a huge impression. A creative,...

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