By now, everybody knows that social media should be an integral part to a business’s marketing plan. This isn’t just one humble Twitter addict’s opinion. Most consumers today prefer companies that are socially connected. More importantly—at least as far as your...
How are you doing with your digital marketing program? Unless you’re planning on going out of business any time soon, you’d better have a digital reach that extends beyond your website and Facebook page. These digital-boosting tools can help you get your business in...
Social media has given everyone a lot of leverage and a big microphone. With consumers choosing social media as the platform for voicing opinions, logging complaints and demanding responses, businesses have more reason than ever to pay attention to their social media...
ADS THROUGH THE AGES Advertisements have played an integral role in shaping history throughout the world. Companies and advertisers have used thoughtfully targeted ads to bring consumers closer to brands. It is no surprise that with the changing behaviors and patterns...
With the holidays quickly approaching, this means one thing for consumers- getting the best deals and making sure everyone on their list gets the best gifts of the season. For consumers, Black Friday has become a tradition to kickoff holiday shopping season. As a...
For small businesses, establishing sincere one-on-one relationships with customers is the difference between being in business and not. If you’re like many other business owners you struggle with how to create sincerity while you both know the purpose of your...
With recent viral videos like “#Hashtag with Jimmy Fallon & Justin Timberlake”, the hashtag is beginning to get a bad rep. Is it all fun and games, or is there value in the hashtag? The hashtag was born as a means to gather and label messages as belonging to a...
Going viral is sometimes felt to be the holy grail of Internet marketing. You’ve probably heard this term in reference to trending music videos or advertisements, such as Gangam Style or Old Spice. Getting something to go viral has become the aim of many advertisers....
You’ve likely heard the value of using social media to market your business, but what about using social media tools to improve how you work? Many managers are concerned their employees are wasting company time using social networks for personal use; however, they can...