Rule #1: The customer is always right. Rule #2: If the customer is ever wrong, re-read Rule #1 Are you prepared to put your customers on the winning side of every encounter - no matter what the argument you hear in your head? You have to. It can be THE most important...
Marketing budgets for small businesses generally fall into the range of 5% to 10% of sales. If you’re running a start-up, you’re probably spending more like 20% to 30%. How do you know whether or not you’re needlessly crushing your business under the weight of your...
If you’ve ever run into the grocery store with a short list in hand and an even shorter amount of time to get in and get out, the last thing you want to be faced with are 20 brands of peanut butter. Believing that having an abundance of choices will make consumers...
The app market has exploded in recent years. Apple alone boasts 1.25 million apps in their App Store and Google’s Play Store is quickly closing the gap. So it’s no surprise why so many people want to build an app. An app for your business or promotional event can...
For small businesses, establishing sincere one-on-one relationships with customers is the difference between being in business and not. If you’re like many other business owners you struggle with how to create sincerity while you both know the purpose of your...
Do you feel your blood pressure rising at the thought of writing yet another sales letter that probably won’t deliver results for your business? A few changes to the words you use can easily make your sales letter one that people won’t put down. With this one sales...
When an independent insurance agent, a tax accountant, a lawyer and a financial advisor got together to promote business to each other’s customers, they instantly and exponentially increased the population of customers within their reach. Sure, this is a classic...
Being in any business means you’re also in the customer service business. Every time you’re in contact with a customer, a potential new client or the public in general, a show of sincere appreciation for meeting them will make a huge impression. A creative,...
What do your customers think of your company? Have you ever asked them? Do you survey them with questions that are going to give you meaningful information? If you do, you’re in a miniscule minority. If you don’t, it’s probably not a majority you want to be in....