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FTC Guidelines for Bloggers Regarding Sponsored Posts

FTC Guidelines for Bloggers Regarding Sponsored Posts

by Julia White | Blogging, Content Development

If you’re a blogger, you already know that it’s important to build trust with your readers by being transparent. With the Federal Trade Commission’s updated guidelines for online advertising, it is important, now more than ever, to be transparent with your readers....
The All Important Privacy Policy

The All Important Privacy Policy

by Erin Steiner | Blogging, Content Development, Online Reputation, Web Design & Development

You see them all over the place. Sometimes they are subtle links in a footer or sidebar. Other times you will see them linked at the end of a required form. I’m talking about the all important Privacy Policy. A lot of people assume that Privacy Policies and Terms of...

Participating in Blog Conversations is Like Talking to a Big Group You Didn’t Have to Invite into the Room

by Karen Duggan | Blogging, Content Development, Online Reputation

167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight.  Accessing audiences of other bloggers isn’t as hard as you might think, and the...

Supercharge Your Inbound Marketing With Videos

by Bixa Media | Content Development, Infographics

Your business operates within an attention economy – you’re constantly vying for your audience’s attention. There is increasingly more pressure to capture attention spans and keep eyes engaged. How do you encourage engagement? Videos are one of the best ways to...

Who Cares If I Have A Good Website?

by Lauren Sisoian | Content Development, Web Design & Development

Many old, traditional, brick-and-mortar companies are wondering, “Why do I need a website? I’ve done just fine without one all these years!” But the truth is, very few companies today can succeed without an appealing, user-friendly, and well-constructed webpage. With...

You Won’t Believe How Much Business You Are Losing If You Don’t Have a Blog

by Karen Duggan | Blogging, Content Development, Lead Tracking

Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
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