The Transparent Marketing Project
A year-long experiment where I show you how to create a website and build an audience…from scratch
(Also known as the TMP)
Follow The Journey
The Transparent Marketing Project: Month 6, Day 194
Download our free email script, designed to help you warm up your stale email list. It's the same script we use with clients, customizable to your needs. Click here to get the script now. I just wrapped up my second set of 90 days on the Transparent Marketing Project...
The Transparent Marketing Project: Month 5, Day 174
It's day 174 of the Transparent Marketing Project...I'm getting close to the 6th month mark on this project. How is that possible?!? Time flies when you're having fun. Or you could say, time flies when you're running a side hustle on top of your normal day job....
The Transparent Marketing Project: Month 3, Day 91
It's day 91 of the Transparent Marketing Project. What does that mean? I've officially completed the first 90 days of this project. As a reminder, in Month 1, Day 0, I set a few goals for the first 90 days of the TMP: Good goal: 100 subscribers (1.11 subscribers per...
The Transparent Marketing Project: Month 3, Day 62
It's day 62 of the Transparent Marketing Project, which means I'm officially into my 3rd month of this project. If you remember when I first introduced the TMP, I set a few goals for the first 90 days in terms of subscriber growth: Good goal: 100 subscribers (1.11...
The Transparent Marketing Project: Month 2, Day 40
17 days ago, I had 184 subscribers thanks to a little effort I like to call social begging (read more about what that entails here). A little over 2 weeks later, and I now have 306 subscribers. What's happened between now and then? Let's get into the nitty gritty...
The Transparent Marketing Project: Month 1, Day 23
I'm a little over 2/3 of the way into the month, and I'm currently at 184 subscribers. To recap the results over the past 3 weeks... On Day 4, I had 7 subscribers. On Day 11, I had 44 subscribers (you'll know this if you've opted into to receive email updates about...
The Transparent Marketing Project: Month 1, Day 4
4 days in and I've got a whopping 7 subscribers. Woohoo! (And when I say woohoo, I mean it quite sincerely.) Why? Because I haven't done a heck of a lot but am 7 subscribers ahead of where I was on Monday. That's 700% growth! And that means I'm 7% of the way to...
The Transparent Marketing Project: Day 0
The inspiration for this project I'll get straight to the point...YOU, dear reader, were the sole inspiration for this project. Let me clarify. Part of any great business is being in-tune with the needs, wants, and desires of your customers and prospects. And so, as I...