by Lauren Pawell | Transparent Marketing Project
4 days in and I’ve got a whopping 7 subscribers. Woohoo! (And when I say woohoo, I mean it quite sincerely.) Why? Because I haven’t done a heck of a lot but am 7 subscribers ahead of where I was on Monday. That’s 700% growth! And that means I’m...
by Lauren Pawell | Transparent Marketing Project
The inspiration for this project I’ll get straight to the point…YOU, dear reader, were the sole inspiration for this project. Let me clarify. Part of any great business is being in-tune with the needs, wants, and desires of your customers and prospects....
![[Email Marketing] How To Reactivate Your Stale Email List](https://www.bixamedia.com/wp-content/uploads/2017/01/Bixa-Blog-Stale-List-1080x675.png)
by Bixa Media | Email Marketing
What is a stale email list? A stale email list is one that’s been inactive for 3-6 months. If you haven’t sent any marketing emails to your subscribers for quite some time, this causes a number of problems. Problem #1 When you try to send your next email...
by Bixa Media | Digital Marketing Case Studies, Email Marketing, Strategy
Today, I want to share a client story that demonstrates the power of email automations. Now, if you are thinking “What the heck is an email automation?”…let me explain. Email campaigns (also known as broadcasts) are date-triggered. This means they...
by Bixa Media | Content Development, Digital Marketing Case Studies, Email Marketing, Strategy
Lise Cartwright of Hustle & Groove is a freelance writer and self-published author based in New Zealand. In June 2012, she quit her job to go full-time in her side hustle. Now, she helps savvy blog and business owners monetize their side hustles so they can do the...
by Lauren Pawell | Blogging, Content Development, Email Marketing, Social Media Marketing, Strategy
We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. “Lauren, I want to get more clients / customers for my business...
by Lauren Pawell | Email Marketing
So, you’ve worked SUPER DUPER hard on creating awesome email campaigns. You’ve researched your content, written compelling emails, and sent them out to your subscribers. Woowoo! Then, you check your performance metrics: You look at your open rates. You...
by Lauren Pawell | Case Studies, Digital Marketing Case Studies, Email Marketing, Strategy
It’s always eye-catching to see case studies about businesses who improved their revenue by 10,270%, sold 6-figures worth of product in one launch, etc. But, it can be incredibly disheartening when you compare the results from these success stories to your own...
by Bixa Media | Strategy, Web Design & Development
Are you thinking about creating a new website? Or are you considering a refresh of your existing website? What an exciting moment! Right??? Now, we don’t want to kill the buzz you got going on just thinking about all the business your new website is going to...
by Bixa Media | Email Marketing, Web Design & Development
In this 36-minute video tutorial, we teach you exactly how to add an email opt-in to your WordPress site, as we described in this article. With just one hour of work, you can be well on your way to collecting email subscribers on your website…even while you...
by Bixa Media | Tech Tools
Today’s tip is, looking at it from a surface-level, quite fun. However when you take a deeper look, you’ll realize that it’s purpose can have a profound impact on your daily productivity. And all it takes is 3 minutes a day. Have we piqued your...
by Bixa Media | Case Studies, Email Marketing
Email is THE most important online marketing channel. Not convinced? Let’s share with you some compelling stats: For US businesses, email marketing results in an average of 4300% return-on-investment, according to Direct Marketing Association, Email acquires customers...
by Erin Steiner | Strategy
You hear it all the time. Heck, I’ve probably said it myself here at least once: if you want to get people to do something for you, reason only goes so far. To really clinch the deal, the best thing to do is bribe them. This is true whether you want someone to opt-in...
by Erin Steiner | Content Development, Search Engine Optimization
The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
by Julie Mack Boyce | Design
This color palette is inspired by those last few days of summer that everyone is trying to squeeze the most out of but really just end up trickling through our fingers like sand. Bright colors, sand, sun and fun are the name of the game. I think this color scheme...
