by Lauren Pawell | Transparent Marketing Project
I just wrapped up my second set of 90 days on the Transparent Marketing Project and I'm excited to say that I far exceeded my goals, hitting 3,107 subscribers. Doing a happy dance right now! To remind you, my goals and projects for days 90-180 were: Goals Good...
![[Interview] Annette Stepanian Shares Her Content Marketing Strategies](https://www.bixamedia.com/wp-content/uploads/2017/12/Bixa_AnnetteInterview-06-1080x675.png)
by Bixa Media | Email Marketing
After hearing so much great feedback about my last business owner interview with Luke Pancoe, I've put together another one for you. In this interview, Annette Stepanian and I talk all about how she uses email marketing to sell legal services to creatives. We...
by Lauren Pawell | Transparent Marketing Project
It's day 174 of the Transparent Marketing Project…I'm getting close to the 6th month mark on this project. How is that possible?!? Time flies when you're having fun. Or you could say, time flies when you're running a side hustle on top of your normal day job....
![[Interview] Luke Pancoe Shares His Evergreen Marketing Strategies](https://www.bixamedia.com/wp-content/uploads/2017/11/LukePancoeEmailMarketing-06-1080x675.png)
by Lauren Pawell | Email Marketing
I've interviewed business owner Luke Pancoe all about how he uses email marketing to sell Italian language courses online. In this interview, we talk about: How he took an idea, validated it (while working for another company) and is now full-time running is own...
by Lauren Pawell | Transparent Marketing Project
It's day 91 of the Transparent Marketing Project. What does that mean? I've officially completed the first 90 days of this project. As a reminder, in Month 1, Day 0, I set a few goals for the first 90 days of the TMP: Good goal: 100 subscribers (1.11 subscribers per...
by Lauren Pawell | Transparent Marketing Project
It's day 62 of the Transparent Marketing Project, which means I'm officially into my 3rd month of this project. If you remember when I first introduced the TMP, I set a few goals for the first 90 days in terms of subscriber growth: Good goal: 100 subscribers (1.11...
by Lauren Pawell | Transparent Marketing Project
17 days ago, I had 184 subscribers thanks to a little effort I like to call social begging (read more about what that entails here). A little over 2 weeks later, and I now have 306 subscribers. What's happened between now and then? Let's get into the nitty gritty...
by Lauren Pawell | Transparent Marketing Project
I'm a little over 2/3 of the way into the month, and I'm currently at 184 subscribers. To recap the results over the past 3 weeks… On Day 4, I had 7 subscribers. On Day 11, I had 44 subscribers (you'll know this if you've opted into to receive email updates...
by Lauren Pawell | Transparent Marketing Project
4 days in and I've got a whopping 7 subscribers. Woohoo! (And when I say woohoo, I mean it quite sincerely.) Why? Because I haven't done a heck of a lot but am 7 subscribers ahead of where I was on Monday. That's 700% growth! And that means I'm 7% of the way to...
by Lauren Pawell | Transparent Marketing Project
The inspiration for this project I'll get straight to the point…YOU, dear reader, were the sole inspiration for this project. Let me clarify. Part of any great business is being in-tune with the needs, wants, and desires of your customers and prospects. And so,...
![[Email Marketing] How To Reactivate Your Stale Email List](https://www.bixamedia.com/wp-content/uploads/2017/01/Bixa-Blog-Stale-List-1080x675.png)
by Bixa Media | Email Marketing
What is a stale email list? A stale email list is one that's been inactive for 3-6 months. If you haven't sent any marketing emails to your subscribers for quite some time, this causes a number of problems. Problem #1 When you try to send your next email campaign,...
by Bixa Media | Digital Marketing Case Studies, Email Marketing, Strategy
Today, I want to share a client story that demonstrates the power of email automations. Now, if you are thinking “What the heck is an email automation?”…let me explain. Email campaigns (also known as broadcasts) are date-triggered. This means they...
by Bixa Media | Content Development, Digital Marketing Case Studies, Email Marketing, Strategy
Lise Cartwright of Hustle & Groove is a freelance writer and self-published author based in New Zealand. In June 2012, she quit her job to go full-time in her side hustle. Now, she helps savvy blog and business owners monetize their side hustles so they can do the...
by Lauren Pawell | Blogging, Content Development, Email Marketing, Social Media Marketing, Strategy
We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. “Lauren, I want to get more clients / customers for my business...
by Lauren Pawell | Email Marketing
So, you've worked SUPER DUPER hard on creating awesome email campaigns. You've researched your content, written compelling emails, and sent them out to your subscribers. Woowoo! Then, you check your performance metrics: You look at your open rates. You review at your...
