In our current podcast series, I interview the owners of 4 very different social media businesses and we dive deep into their marketing.
Today’s episode is the first of that series. I interview Adrienne Weimer, a Sales Coach and LinkedIn Strategist, currently based in Denver, Colorado.
Adrienne is going to walk you through the in’s and out’s on exactly how to generate, qualify and nurture leads through LinkedIn…in a simple, easy-to-implement way.
And, make sure to visit the links below where I’ve included Adrienne’s free checklist for your LinkedIn Profile.
“There’s no better time than right now to be on LinkedIn. It’s a lot less crowded than other channels. And, less than 1% of users are even posting content on a weekly basis.” – Adrienne Weimer
2:06: Adrienne shares her philosophy to LinkedIn.
3:34: The two services Adrienne offers in her business.
4:49: Adrienne explains why LinkedIn is a massive marketing opportunity for any B2B business right now.
6:44: We discuss why the approaches of “publish and pray” really aren’t going to bring you results on any social media platform, including LinkedIn.
7:56: The LinkedIn buyer mindset, and why Adrienne believes it’s so different from other social media channels.
9:03: We talk about the intersection of sales and marketing and why both are crucial to business growth.
11:33: Adrienne shares what a business needs to have in place in order to be successful with LinkedIn marketing.
15:02: The role content plays in a LinkedIn marketing strategy.
16:51: The LinkedIn “Power Hour” Adrienne recommends implementing, in order to generate more leads through the platform.
20:36: How Adrienne recommends qualifying leads on LinkedIn.
24:29: The post type Adrienne has seen working really well right now.
27:20: The simple message you can send warm leads to stay top of mind.
28:33: Adrienne walks you through a very simple way to track your leads – an activity that is crucial for sales success.
33:39: Why Adrienne likes to “drink her own champagne” and be her own best client.
36:40: The reason Adrienne doesn’t only rely on inbound marketing strategies and always makes sure to incorporate outbound strategies.
38:41: Adrienne’s biggest piece of advice when it comes to growing your business.
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