In our current podcast series, I interview the owners of 4 very different personal chef businesses and we dive deep into their marketing.
Today’s episode is first of the series. I interview Erik Nunley, based in New Orleans, Louisiana.
Erik has a beautiful motto “creating memories through food”. I know when I think about some of my fondest experiences in life, there’s almost always some element of food with family and friends.
Erik’s journey to becoming a personal chef and starting his own business gave me goosebumps. It’s an incredible story and he is a savvy entrepreneur.
You’ll hear his surprising source of new clients as well as many other sales and marketing tips that you can (and should!) apply to your own venture.
“At the end of the day, you are your number one salesman for your business. You have to make sure that you and your image are out there for people to see.” – Erik Nunley
2:40: Audience: Who Erik works with.
3:50: Tagline: How the Chef St Erik motto came to be.
6:50: Benefit: How Erik’s work helps his clients be themselves.
9:50: Optimization: The business is about curating experiences.
11:00: Marketing Tip: You aren’t just selling food, you’re selling yourself.
12:30: Urgency: When to book Chef St Erik.
12:40: Balance: The importance of prioritizing time off.
15:30: Origin Story: Erik’s surprising professional background and the question that changed his life.
18:30: Overqualified: How Erik discovered entrepreneurship was his best path.
21:10: Zero to One Hundred: The three-month period that took Erik from no business to full-time.
23:20: Thumbtack: The top marketing tool Erik uses to find new clients.
26:00: Tinkering: The mindset that helps Erik make continual business improvements.
28:40: Courage: Is your marketing hiding behind a screen?
34:50: Qualification and HoneyBook: How Erik qualifies his leads and manages his clients.
38:35: Discernment: Two questions Erik asks to assess business investments.
39:20: Email Marketing: How Erik uses his newsletter to grow his business.
40:50: Healthy Hustle: Erik’s top business advice to other business owners.
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