In our current podcast series, I interview the owners of 4 very different personal training businesses and we dive deep into their marketing.

Today’s episode is the second of that series. I interview Erin Osborne, owner of Muscles and Mommies out of British Columbia, Canada.

Erin helps moms with pre and post-natal fitness, showing them how to be their healthiest self so they can enjoy life to it’s fullest.

Plus, her background as a doula really helps her standout in the industry.

Erin shares her journey creating this business, being booked out and the shifts she’s made along the way.

“My mission is to help pregnant women and new mothers be their healthiest possible self. Life is better enjoyed through healthy living and an active lifestyle, I want to help you achieve your goals.” – Erin Osborne


2:15: Muscles and Mommies: Perceived problems that Erin helps her clients solve.

3:00: “Me Time” Mindshift: Women who workout with Erin become happier and stronger.

5:42: Post-pregnancy Challenges: Extra weight, pull on abdominal muscles, loving body again.

6:50: Mission for Moms: Achieve your goals through healthy living and an active lifestyle.

8:08: Erin’s Services: 1-on-1 personal training, core restorations, and genetic training.

17:09: Muscles and Mommies: What inspired and motivated Erin to start her fitness business.

22:02: New Leads/Clients: From spending time and money on marketing to getting referrals.

27:25: Website Calendar: Take action and Immediately schedule an appointment with Erin.

30:10: Erin’s Advice: Try it all and see what works for your business.

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