Whether it’s the end of the quarter or year, are you looking to level up your marketing results? Marketing always performs better when backed up by a solid plan.

In today’s episode, Lauren Pawell teaches you how to create a strategic marketing plan to make more data-driven decisions.

Rather than trying to wing it—day by day, week by week, or month by month, a marketing plan ensures that you do not burn out your team or yourself.

“Do your best to strategize, plan, batch, and get ahead of your marketing.” – Lauren Pawell


2:34: Step 1: Review marketing performance from previous period.

5:05: Step 2: Review numbers to make definitive decisions about what to keep, stop, improve, and add to offers, marketing channels, marketing operations, and sales channels.

6:53: Step 3: Marketing calendar. Put when on what you’re selling and how you’re marketing it.

8:02: Step 4: Review marketing budget and marketing operations team.

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