In our current podcast series, I interview the owners of 4 very different travel businesses and we dive deep into their marketing.

Today’s episode is the second of that series. I interview Jami Johnson, founder of Bella Events.

Jami has a very unique niche within the travel industry. She helps coaches, entrepreneurs and creators create and plan intimate retreats – an additional revenue stream for their business.

I’m not going to lie, when Jami told me “you should have marketing retreats!” – I thought: “Combine marketing with my love of travel, dream come true!” Ha.

While Bixa is not quite ready to add retreats as an offer, I loved chatting with Jami and learning more about her business and how she helps others plan retreats.

And, if you’re thinking this might be an offer you want to add in the future, she also shares what you need to have in place first before being successful with a retreat.

Of course, Jami also shares the behind-the-scenes of her marketing system and how she gets in front of new prospects.

“Retreats are the next best thing to offer your high-ticket clients, as the next step in your customer journey.” – Jami Johnson


3:00: Boutique Events: What the ascension model does for clients’ businesses.

3:35: What’s next in the customer journey? Masterminds, retreats, and more.

5:40: Clients and Content: Why you shouldn’t oversaturate the agenda at your retreat.

6:43: Done-For-You Service: How Jami helps create retreats and covers all the details.

11:00: Guiding Principle: Traditional meetings are boring, retreats have purpose and are fun.

13:00: Jami’s do’s and don’ts for a successful event or retreat.

21:24: COVID: Extra precautions, protocols to protect people equates to extra planning and costs.

24:30: When to seek Jami’s services and two client metrics to consider before you’re ready to host a retreat.

27:40: Jami’s transition from being a tax auditor to getting paid to travel and plan events.

36:23: Care Package: Get customers excited for experience with local, sustainable, useful gifts.

37:53: Jami’s new customers and clients come from word-of-mouth referrals and inquiries.

39:00: Jami’s Main Focus: If she tries to do too many things, she fails and nothing gets done.

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