In our current podcast series, I interview the owners of 4 very different wellness businesses and we dive deep into their marketing.
Today’s episode is the first of that series. I interview former client, Nour Zibdeh, a functional and integrative dietitian.
Nour has a very specific and very compelling niche…
…she helps people suffering from digestive issues (there’s a laundry list of symptoms that fit into this bucket) – discover and address the root cause of their illness.
Nour is a bright light in her patients’ wellness journey…often helping them find answers they’ve been seeking for years.
In this episode, Nour talks about how her marketing has evolved and talks about the important role education plays in bringing patients to her practice.
She shares details about her on-demand webinar, which serves as a 24/7 salesperson for the business.
And, Nour highlights one of my favorite moments in her business: when she was able to take her children to her home country of Jordan for 2 years, without disrupting her business, still practicing virtually and serving patients around the globe.
“If you think that what you eat matters and you are what you eat, I’m always here to remind people that you are what you digest and absorb. That’s what the gut does.” – Nour Zibdeh
2:29: Gut Health: How it impacts overall wellness and provides protective benefits.
4:43: What you eat isn’t what you always digest.
6:11: Conditions/Symptoms: Digestive gut issues such as bloating, diarrhea, and heartburn.
6:59: Systemic Inflammation. Unhealthy gut causes brain fog, migraines, psoriasis, and pain.
9:38: Traditional vs. Holistic Approach: Diet is not the only solution for digestive issues.
11:12: Food Sensitivity Testing: Nour creates a custom diet because each person is unique.
13:46: Proactive vs. Reactive: There’s no right time to be sick; healing the gut has to happen.
16:25: Compromise: Every time you say ‘no’ to something, you say ‘yes’ to feeling better.
19:07: Toxins and Pollutants: Certain foods and produce absorb pesticides and chemicals.
24:31: Family History: How and why Nour got started in the health and nutrition business.
27:30: Niching Down: Digestive issues became Nour’s thing and passion to help people.
32:00: Marketing Message/Journey: What’s working – know and listen to who you help.
39:35: Irritable Bowel Syndrome (IBS): Free educational webinar doesn’t waste people’s time.
44:44: Consistent Conversion: Reinvest or repurpose marketing content with emails, social media.
49:08: Advice: Confidence comes with practice, and you know more than you think.
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