In our current podcast series, I interview the owners of 4 very different web development businesses and we dive deep into their marketing.
Today’s episode is the second of that series. I interview Steph Corrigan, of Steph Corrigan Design, currently based in Monterrey, California.
Steph helps small businesses create intentional and strategic branding and websites. Her work is beautiful and impacts a business’ bottom line.
In this episode, Steph shares the details of her marketing system – what’s working well and what’s she learned throughout her entrepreneurial journey.
“I consider myself a strategic designer. That can kind of mean different things to different people, but what I really mean by that is that everything that I do – so all the designs that I create – it’s all done really intentionally and with my clients’ goals in mind.” – Steph Corrigan
2:15: What makes Steph’s strategic approach unique and intentional.
3:32: Clients and Designers: Understanding their goals and what’s most important.
4:02: Steph’s Signature Services: Branding and/or web design using WordPress.
6:42: Consider Current Challenges: Signs that it’s time to invest in branding and web design.
9:00: Freedom: Why Steph left her 9-to-5 job to get unstuck and start her own design studio.
12:29: How neuroscience degree helps Steph understand human behavior and marketing.
13:44: Google/Referrals: How people find Steph’s business and how she gets new clients.
15:05: Power of Content Marketing: Speak and write about your industry to be an expert, build trust.
17:48: Work On vs. In Business: Prioritize marketing and create/repurpose content consistently.
20:09: Lead Magnets: How Steph qualifies clients with inquiry, discovery call, and free content.
25:51: Social Channels: Focus on one thing at a time rather than showing up everywhere.
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