In our current podcast series, I interview the owners of 4 very different web development businesses and we dive deep into their marketing.
Today’s episode is the first of that series. I interview Alison Monday, of tiny blue orange, based in Michigan.
Alison sits at the intersection of design and development, and in my opinion, is a unicorn web developer. I should know, because I’ve worked with many developers over the past decade AND I’ve worked with Alison on many client projects.
In this episode, Alison details her WordPress development services, what makes for a successful website project and walks you through her systematic and strategic marketing process that has fueled her business the last 10 years.
“You have to pay to have a website in existence, but WordPress, itself, which is the tool that allows you to build up blog posts or pages or any sort of content that exists on your website, that element, itself, is free.” – Alison Monday
2:23: What is WordPress, and why choose that website platform?
4:13: Alison explains how to determine if WordPress is the right choice for your business website.
5:31: Alison details her services as well as her approach to WordPress design and development.
8:13: Site Security: Hard-learned lessons and horror stories of client/customer support.
14:48: Alison’s tips for when your website is under construction.
15:51: Project Phases: Problems, solutions, content first, design second, form follows function.
22:42: Tiny Blue Orange: When to seek out Alison’s services to compliment your business.
24:42: Themes and Templates: When a custom website is appropriate…and when it is not.
30:48: Entrepreneurial Journey: It’s a scary thing to be responsible for your own income.
37:35: Referrals, Repeats, and Relationships: Talk about what you do to find new clients.
39:22: Oldest Form of Marketing: Always Be Carrying (ABC) your business card to get clients.
43:07: Forms and Feedback: Promote yourself and your clients by collecting testimonials.
54:18: The Long Game: Social proof, social media, sales, and showing up consistently to connect.
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