In our current podcast series, I interview the owners of 4 very different fashion styling businesses and we dive deep into their marketing.

Today’s episode is the first of that series. I interview Daria Andronescu, of Wonder Wardrobe, based in Portugal.

Daria has an impressive background. A former gymnast, she started her image consulting career in Milan and traveled around the globe helping men and women look their best.

Now, through her business Wonder Wardrobe, she shares her talents with the world through her online courses and 1:1 services. In fact, over 10,000 students have taken her styling courses and created more exciting, more versatile and more sustainable wardrobes.

In this episode, Daria gives you the scoop on her marketing – how she’s getting in front of new prospects and what’s converting them into students and clients.

“I created a wardrobe system that caters to the needs of modern women.” – Daria Andronescu


2:23: How to create sustainable capsule wardrobes.

3:39: Personal and Practical: Daria’s unique approach to different capsule wardrobes.

4:29: How capsule wardrobes help you achieve personal and professional goals and values.

5:47: How sustainability shows up in Daria’s tree planting initiative and pushes against fast fashion.

7:15: Daria’s unique mission is to show that sustainable and organic products can be affordable.

12:05: Daria details what services her fashion styling business offers.

19:21: Why Daria shifted to starting her own business – independence is her way of life.

22:11: How online courses add a leveraged revenue stream to Daria’s business.

24:48: Try different channels and strategies to get in front of the right people.

28:15: Converting a follower into a customer – free content and online marketing takes time to generate ROI.

34:25: Who are you helping today? Be generous with your tribe and lead them to a better place.

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