In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing.

Today’s episode is the third of that series. I interview Ariana Graham, of Home Made Neat, based in Washington DC.

Ariana started her business smack dab in the middle of the pandemic – holy heck is that brave!

In this episode, Ariana talks about why she decided to embark on this journey and how she fast tracked her marketing.

To get all the links mentioned in this episode, visit the show notes linked below.

“Setting up organization systems allows the entire family to understand where things go and operate independently of mom.” – Ariana Graham


3:11: Professional organizing services with customized plans to meet needs.

3:48: Ariana shares more about how she chose her target audience – busy moms that find it difficult to keep things organized.

7:10: The common problems Ariana’s target audience faces.

10:14: When should you seek out Home Made Neat’s services? Ariana explains.

11:02: Learn how the investment to declutter, clean, and organize actually saves time and money.

16:41: A pandemic pain point that inspired Ariana to start her business.

18:25: Lessons Ariana learned from a previous business.

20:00: How Ariana fast-tracked her marketing.

24:08: The two channels where Ariana acquires most of her leads.

27:21: How Ariana finds between a full-time job and starting and running a business.

28:05: Ariana shares her best tips to avoid social media burnout and stay organized.

32:02: More details about the professional organizing industry.

34:50: Ariana explains how she qualifies and nurtures leads.

43:36: The ONE piece of advice that Ariana has for other business owners just getting started.

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