In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing.
Today’s episode is the second of that series. I interview Grace Niu of Feng Shui Serenity, based in Sydney, Australia. Grace is one of only nine Accredited Feng Shui Consultants in Australia.
Grace is passionate about practicing authentic feng shui and only seeks learnings from renowned feng shui masters who respect its ancient heritage. She is a seeker for truth and believes to change the world, you must change yourself.
A gifted intuitive, mentor, teacher, speaker, and business coach, Grace created Feng Shui Serenity after following her own intuition to leave a successful 15-year career in media and explore her life purpose.
Grace’s feng shui business grew significantly in 2020, especially as more people were forced to quarantine and spend more time at home. She shares behind-the-scenes of her marketing and how she makes sure that all her efforts stay in alignment with her energetic strengths.
Make sure to visit the show notes for this episode below, where I’ve included links to everything we discuss to follow Grace’s marketing.
“It’s not only that I birthed my business. My business also birthed a self-discovery journey for me.” – Grace Niu
3:13: A sense of serenity – Grace’s approach to feng shui at home.
4:57: COVID-19 was a catalyst to connection when people had energetic epiphanies.
6:50: Grace believes in slowing down and self-reflecting to move forward, make progress, and attain achievements.
8:18: The different services Grace offers in her business and how demand has shifted to one offer in particular.
11:02: What is destiny profiling? Grace explains.
13:23: When should you seek out Grace’s services?
15:00: Knowing thyself is an important part of people’s evolution journey.
20:00: Feeling stuck and unfulfilled? Start looking for what you truly want and desire.
24:11: Grace shares her breakthrough moment and why she started her business.
26:55: What is your brand essence? Hear Grace offer her thoughts on this.
30:36: How Grace narrowed in on her target audience and makes sure she attracts the right people to her business.
33:52: Set boundaries and pour energy back into the business to serve others.
36:02: Grace outlines the sales and marketing strategies that are working in her business right now.
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