In our current podcast series, I interview the owners of 4 very different home organizing businesses and we dive deep into their marketing.
Today’s episode is the first of that series. I interview Amanda Titchenal, who’s based in Orange County, California. (And she happens to be a former client.)
Amanda started her home organizing business right after graduating college. Now, 15 years later, she employs a team of 7!
In this episode, Amanda walks through what has worked well in her marketing…and what has flopped. She shares her hard-earned tips about how to grow a sustainable business long-term, and you don’t want to miss out on her advice.
Make sure to read through the show notes for this episode below, so you can get links to all the resources we share in the episode and follow Amanda’s journey online.
“We have had insane growth during the pandemic. I had two employees before Covid. I now have 6.” – Amanda Titchenal
3:20: Amanda’s shares her unique approach to home organizing.
3:58: One space affects another – how to get organized and sustain it throughout the entire home.
4:40: Amanda describes Well Organized’s service offerings and who should use them.
6:43: Need help? When to seek out Well Organized’s services.
7:59: The common transitions, circumstances, and situations that trigger and push people into disorganization.
8:55: What inspired Amanda to start her home organizing business – Well Organized.
10:22: Business continues to grow every year, especially during COVID-19 pandemic.
11:58: A business evolution – how Well Organized has changed who and how it serves people.
13:26: The way marketing expects helped impact business growth for Amanda.
14:58: Seek out social media to offer credibility, competitors, and show people business exists.
16:10: Where Well Organized’s new business comes from.
17:50: The marketing experiment that flopped.
20:10: Amanda’s process for qualifying leads and not taking all business that comes her way.
22:23: Reach out and let clients know you care and you’re there for them when they’re ready.
26:56: Amanda’s advice for other business owners working on growth.
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