Marketing Mentorship

Here’s the problem…

This is how many service providers and consultants look for new business online:

  • They spend months creating a fancy website, agonizing over every single aspect of design … up to the button colors. Then, they launch the site, because “if you build it, they will come.” Shortly after the launch, they wonder why customers aren’t lining up banging down the doors.
  • So, they start a blog. Writing, week after week after week. Yet, there are still, crickets.
  • Then they decide it’s time to start being more active on social media. Post after post after post. They get a few followers here and there, but all that work is still not translating into new customers. Or, it may be bringing some business … but not as much as they’d like or expect.
  • So they start investing in paid advertising. Dollar after dollar after dollar. They start seeing more traffic to their site (there’s a nice little spike in your metrics) but still, there’s not a tsunami wave of prospects begging for their services.

Quite frankly, at this point, they’re left feeling like they just can’t seem to crack the code when it comes to online marketing. And, it seems like they are spending a lot of time and resources on their efforts, without seeing an increase in lead volume.

Sound familiar?

Maybe you’ve taken a similar approach with your online marketing.

This is the trap that so many business owners fall into — believing that by spending 90% of their resources on creating a pretty website as well as publishing online and 10% of their resources into generating, qualifying and nurturing leads — they will be able to attract many high-quality customers.

But we’ve found that this “publish and pray” approach (as coined by Brian Dean) is far from effective.

As the investors on Shark Tank like to joke: “There has GOT to be a better way!”

What if marketing instead went a little something like this?

What If…

you knew exactly how and where to find new clients for your business?

What If…

you had a clear picture of which marketing efforts were working (and to double down on) and which weren’t (and to scrap)?

What If…

business growth became so much simpler, because your online marketing got simpler?

And what if all of this did NOT require increasing your traffic volume, growing your social media following, or investing more in paid advertising?

Meet Your Mentor

Hi, my name is Lauren Pawell, and I’m the founder and owner
of Bixa Media.

I’ve had my consultancy, Bixa Media, for a decade now and since its inception in 2011, I’ve worked with hundreds of entrepreneurs.

According to State of Inbound Report from 2018, created by Hubspot, the top two marketing challenges for businesses are:

  1. Generating traffic and leads
  2. Proving the ROI of marketing activities

What does this tell you? Well, it tells me that most businesses:

  1. Struggle with how to get new buyers
  2. Aren’t sure which activities are working (and which aren’t). And they’re likely wasting a lot of resources on marketing efforts that don’t translate into business revenue.

These are certainly challenges most of our clients also face. And, these might be challenges your business experiences too.

To be honest, when a company struggles with how to get new buyers and doesn’t exactly know which marketing activities are going to secure new business, well, it’s no wonder growth feels so challenging!

So, I put together a program to teach our signature marketing methodology to business owners, so they can generate more leads, better leads and more sales-ready leads online…

…WITHOUT increasing their traffic volume, growing their social media following or investing more in paid advertising.

My Mission…

I started out my career working in the medical device industry in Brussels, Belgium where we did marketing the “old fashioned” way.

Ready to get with the times, I moved to London to train with a digital agency where I worked on online campaigns for companies like NFL Madden Superstars and Foxy Bingo.

At the time, I remember thinking: “Why don’t small, local businesses have access to this kind of digital marketing strategy and expertise? It would be a game-changer for the way they secure new customers!”

And so I moved across the pond, back home, to start my own business as an online marketing strategist.

I’m obsessed with adventure, freedom and taking charge of your own destiny…so naturally, I became an entrepreneur.

One of my proudest accomplishments at Bixa was the time I generated over $250,000 in revenue for a client using only 9 emails.

My clients often refer to me as their “secret weapon” and my unique background gives me the ability to sit at the intersection of design, technology and marketing.

I have a less-is-more approach and am on a mission to simplify online marketing.

How do I get more business from my online presence?

Through our work, we help businesses generate more leads, better leads and more sales-ready leads by creating more impact out of their existing online assets.

I firmly believe that when you master lead generation, lead qualification and lead nurturing…you can create both an impactful business and an enjoyable life.

And, in my humble opinion, the world needs more amazing entrepreneurs, like you, with impactful businesses and enjoyable lives…because they make this planet a better place.

When you sign up for our Marketing Mentorship program, we’ll start with a kickoff call to talk about your business and goals. From there, we will develop a customized plan to move you through the following steps:

In order to improve your marketing, you’ll need to move towards a more data-driven approach. We’ll teach you how to set up your tracking, so that it’s easy to see what’s working and what isn’t.

When you don’t hone in on your target audience, it raises more questions for potential clients when it should instead be providing answers. By narrowing in on your target audience, you’ll establish more trust with your prospects, attracting rather than repelling them. We’ll show you exactly how to figure out who your target audience is and how to talk to them.

Your marketing will only ever be as good as your messaging. If your messaging is off then your marketing can’t start converting. We’ll talk through the pain points of your target audience and the solutions you offer. And how to communicate all of it effectively.

Most business owners follow what we like to call the “Buy Now or Bye Forever” approach to their marketing, which means they are only addressing customers ready to buy right now. So that you can generate more leads, better leads, and more sales-ready leads, we’ll show you how to ditch old ways of thinking and create effective lead-qualification and lead-nurturing systems.

Your existing and past customer base is the most powerful marketing tool you’ll ever have. We’ll show you how to truly leverage your customer base in a way that brings in new business.

There are LOTS of ways to generate more leads for your business. We’re going to help you identify the best channels for your business and map out a step-by-step strategy for you to take action on.

Is our Marketing Mentorship right for you?

This program works best for two types of business owners:

Solopreneurs and consultants

with a validated offer, looking for better ways to secure new customers online.

Service Providers (with teams of 1-10)

wanting to make their business growth simpler, by making online marketing simpler.

Marketing Mentorship is a 4-month, high-touch marketing program that gives you the 1:1 support you need to generate more leads, better leads & more sales-ready leads online.

Included in the program is:

  • A kickoff goal-setting call
  • A clear marketing strategy + action plan
  • 4-months of step-by step, detailed curriculum
  • Weekly Q&A calls
  • Unlimited support via Slack during business hours
  • Accountability nudges to keep you on track

Want to work together?

It starts with a free Strategy Session.

I’ll get to know you, your business, your current marketing performance, and your goals on the call.

At the end of the call, 1 of 2 things will happen…

You’ll either be a perfect fit, and I’ll extend an invitation to work with me as one of my clients…

Or, if it’s not a good fit, that’s ok too. There won’t be any hard feelings and NO obligation on your part. I will recommend something else to help you achieve your objectives and point you in the right direction.

Let’s get started.