Embrace experimentation.

No matter what the expert-of-the-month says, there is no magic one-size-fits-all formula to marketing. There are often multiple ways to approach a problem or a campaign.

So, bring new ideas to the table and come with an attitude of experimentation. We’ll make our best, most educated guess, execute on it, and iterate after reviewing the results.

While internally we do have best practices and standardized processes, we customize them for our clients. We believe the world is nuanced, not a plug n’ play framework that can’t ever be modified.

When we embrace experimentation and approach our work with an air of curiosity, we come with more creativity, play and lightness. It makes the process a whole lot more fun for the team and for clients, plus it removes a lot of unnecessary stress.

Most importantly, being willing to experiment gives us the freedom to pivot and iterate as needed (which happens often).


Numbers don’t lie, but gut and intuition can sometimes steer us wrong.

That’s not to say we don’t believe in gut and intuition…we just like to back them up with data.

It’s ok if you’re starting at zero and don’t have any data, but know that we will be working to establish some benchmarks and start making data-driven decisions.


Focus on impact.

Our approach to marketing here at Bixa is about getting MORE impact out of your ALREADY existing marketing assets.

At the end of the day, our goal is always to increase impact…whether it’s on your marketing, sales, team, family, community, etc.

When we’re weighing whether to pursue one path or another, we’ll always choose the option that will drive more impact.

In the same spirit, we tend to forgo busy work for the sake of filling our time. If you’re in the market for a task-rabbit, we are probably not the best fit for you.


“Overnight success” doesn’t exist in our vocabulary. It takes a lot of time and effort to get our clients’ amazing results and that means getting down and dirty in the weeds, often. We don’t shy away from hard work or work that is hard.

While growing a business is difficult, it doesn’t have to come at the expense of having a life. With adequate planning and preparation, there should be more than enough time for both.

So, when we’re not in the middle of a big campaign that requires all hands on deck and long hours, our team has plenty of time for play and loved ones.

No one is expected to be on call 24/7. Because let’s face it, most “urgencies” in the marketing world aren’t life or death emergencies. (We can say this with authority because our founder, Lauren, had a previous career that revolved around heart attacks — a true emergency!)

And we expect the same mentality of our clients too. Rest and relaxation are key to surviving (and thriving) the marathon — because we both know that running a business is NOT a sprint.


Build open, honest and long-term relationships.

We’re not in this work for the short-haul. (See Core Value #4 for our beliefs around overnight successes.)

To thrive long-term, trust and transparency are the foundation of any strong relationship. It’s of utmost importance that communication among team members and clients is open, honest and respectful…even when it’s uncomfortable.

  • Give constructive feedback and deliver it with kindness and empathy — because there’s a human on the receiving end.
  • Stick to your word, and do what you say you’re doing to do. If you can’t make it happen or a change needs to be made, explain why so everyone is on the same page.
  • Lend a helping hand and pitch in when needed, just like you would or a friend or family member. Ask for assistance when you need it.
  • If a mistake is made, own up and we’ll course correct together. Fail forward. Things don’t always run smoothly.

Here’s the thing: we don’t take on clients or hire team members that we wouldn’t invite over for dinner.

We don’t have to have the same belief system. In fact, we believe this world is a better place when we don’t all have the same opinions.

Yet, as a small team, it’s important to be able to rely, trust and enjoy the people we work with.

Plus, we only have a finite amount of time on this earth and a lot of that time is spent at work. We believe that when you enjoy the people you work with, the process is a lot more fun AND what you create together turns out better.

And the reality is, challenging stuff comes up when you’re in it for the long haul. It’s inevitable.

At the end of the day, we’re all working our tails off to get to the same desired end result. Let’s not forget it.


What we create together is always going to be better than what we create alone.

WE know online marketing and YOU know your business and your customers. It’s precisely this collaboration that makes for a successful, results-driven outcome.

Be open to others’ help and ideas, and pitch in your own as well. And remember to respect each other’s expertise and point of view.


Protect intellectual property and confidential information.

To do our jobs well, clients share with us their intellectual property and confidential business information. We also share many of our proprietary processes.

We take our responsibility seriously to protect what you have created. We ask that you do the same for Bixa.



We want to know what drives you…why you started your business.

It’s likely for some form of freedom that you’re pursuing — whether it’s more time at home, impacting 1,000,000 people with your product or service, retiring early, donating a percentage of profits to your favorite non-profit, etc.

We wholeheartedly support you in this pursuit.

We think it’s crazy brave of you to strike out on your own and create a business from nothing. And, we’re honored that you’ve chosen us to help you with your endeavor.

(In our humble opinion, the world is a better place with more business owners.)