Behind The Bixa

What's in a name?

What’s in a name? According to some, the name of a business should describe what you do. Other schools of thought say that it is more important to be memorable and easy to spell, even if the name is made up. Others believe it is crucial to have a visual element linked to a name. Taking all these points into account, why Bixa? Why Bixa Media?

 

The bixa is a red, spiky fruit (see pictures here) found in South America that has both functional and aesthetic uses. The fruit has medicinal properties and its vibrant color is used as a dye. Inspired by the name, hue, and purpose, the name Bixa Media came about. Shortly after deciding upon the business name, the founder happened to stumble upon a random bixa plant while in the middle of Australia, even though the bixa is not indigenous to the country. What are the chances? Taken as a sign that she was on the right path, Bixa Media was born.

 

Bixa Media strives to provide the strategy, creativity, and punch behind your company’s online marketing. Like the bixa fruit, we want your digital marketing to be both functional and visually-appealing, so that your business gets noticed online. Our overriding goal is to ensure your online presence generates new business.

 

To learn more about our services and what we can do for your business, contact us. We look forward to hearing from you.