by Erin Steiner | Lead Tracking, Strategy
In Go Big to Go Small, I touched on the idea of “Remarketing.” Remarketing is, basically, where you take the same technique you’re already using on your own site: serving up ads for your business based on a user’s on-site activity and taking it one step further:...
by Karen Duggan | PPC Advertising
You’ve heard more than enough about the importance of SEO, but have no patience for predictions of a 6 to 12 month ROI. You need traffic to your site now. A Google AdWords campaign might be in order. Google AdWords drives 30-50% of total clicks. This means AdWords...