The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...
Integrated marketing isn’t new, but rapid technology convergence is breathing new life into traditional marketing channels while creating whole new ones. As new channels emerge and technology breathes life into traditional ones, a simple, classic principle remains....
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
In many respects, “Negative SEO” isn’t anything new. It’s been around since SEO became a thing. Since the releases of Penguin, Panda, and Hummingbird, though, negative SEO has become a much bigger threat. So what is it and what can you do about it if it happens to...
Trying to keep up with the latest trends in SEO can feel like an exercise in futility. The things that Google expects from site builders and content creators are always changing! The rules of SEO have changed so dramatically that if a search engine (okay, Google) even...
To Google, links are like a big foam finger on your URL. It’s the can’t-be-missed site waving wildly for Google’s attention among a mob of tiny-handed competitors. If you’re going to do it yourself, setting up your site with a link strategy, finding places to link,...
With the holidays quickly approaching, this means one thing for consumers- getting the best deals and making sure everyone on their list gets the best gifts of the season. For consumers, Black Friday has become a tradition to kickoff holiday shopping season. As a...
Locale Magazine was a special client of ours for two reasons. First, it was the first opportunity Bixa had the chance to partner with the dynamic duo over at Hoodzpah who brought us in on the job. Second, we were able to create some amazing results for their online...
“Patience is a virtue” is a saying that pertains to practically everything in life. When it comes to the Internet however, patience doesn’t last very long. A 1-second delay in page load time can mean 11% fewer page visits, 7% loss in conversions and 16% decrease in...