Content Development Tips

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Let’s Talk About Press Releases

Let’s Talk About Press Releases

The keys to a good press release are to get to the point immediately, make sure the most important details are included in the text and that the recipient knows how to get in touch with you if he or she requires more information and to always do all of these things...

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FTC Guidelines for Bloggers Regarding Sponsored Posts

FTC Guidelines for Bloggers Regarding Sponsored Posts

If you’re a blogger, you already know that it’s important to build trust with your readers by being transparent. With the Federal Trade Commission’s updated guidelines for online advertising, it is important, now more than ever, to be transparent with your readers....

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The All Important Privacy Policy

The All Important Privacy Policy

You see them all over the place. Sometimes they are subtle links in a footer or sidebar. Other times you will see them linked at the end of a required form. I’m talking about the all important Privacy Policy. A lot of people assume that Privacy Policies and Terms of...

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