We work with a lot of business owners here at Bixa Media. And we talk to far more entrepreneurs than we have the capacity to work with. And funnily enough, I hear the same thing over and over again. "Lauren, I want to get more clients / customers for my business...
There are literally thousands of articles that insist that, if you want to succeed online, you have to make SEO your top priority. According to these articles, if you aren’t doing everything you can to please our Google Overlords, there is no way that anybody will...
If you’re a blogger, you already know that it’s important to build trust with your readers by being transparent. With the Federal Trade Commission’s updated guidelines for online advertising, it is important, now more than ever, to be transparent with your readers....
You see them all over the place. Sometimes they are subtle links in a footer or sidebar. Other times you will see them linked at the end of a required form. I’m talking about the all important Privacy Policy. A lot of people assume that Privacy Policies and Terms of...
167 million blogs are housed on the World Wide Web. That gives you a lot of places to expand your sphere of influence. Lots of other bloggers will give you some of their spotlight. Accessing audiences of other bloggers isn’t as hard as you might think, and the...
Are you ready for some jaw-dropping statistics about what a blog can do for your business? These are according to the research firm Marketing Charts: B2B companies with blogs generate an average of 67% more customer leads per month than non-blogging businesses. The...
Guest blogging is a powerful way to get in front of the following of other bloggers, but what about sharing your audience? Inviting bloggers to contribute to your blog in exchange for exposure to your subscribers is a practice called “reverse guest blogging.” If...
Oops! There is one thing we at Bixa Media, a digital marketing agency, tell all of our clients who blog: "NEVER, EVER start a blog you cannot maintain! You need to post regularly. There is nothing worse than going to a company website, checking out their blog, and...